Privacy Policy
Last Updated: June 20, 2026
1. Introduction
Welcome to Blubbl.
This Privacy Policy explains how Vachev Engineering Ltd. ("Blubbl", "we", "our", or "us") collects, uses, discloses, stores, and protects personal information when you access or use the Blubbl platform, websites, applications, services, integrations, and related products (collectively, the "Services").
By using the Services, you acknowledge that you have read and understood this Privacy Policy.
2. Data Controller
The data controller for personal information collected through the Services is:
Vachev Engineering Ltd.
Andrei Saharov 13
Varna, Bulgaria
Email: [email protected]
3. Scope
This Privacy Policy applies to:
- Visitors of Blubbl websites
- Merchants using Blubbl
- Users creating Blubbl accounts
- Individuals interacting with Blubbl Services
For customer data processed by merchants through stores powered by Blubbl, the merchant generally acts as the Data Controller and Blubbl acts as a Data Processor.
4. Information We Collect
4.1 Account Information
We may collect:
- Full name
- Email address
- Phone number
- Business name
- Business address
- Billing information
- Account preferences
4.2 Authentication Information
When you create or access an account, we may collect:
- Password hashes
- OAuth account identifiers
- Login activity
- Multi-factor authentication information
- Device verification data
Authentication providers may include:
- Apple
- Microsoft
4.3 Usage Information
We automatically collect information regarding the use of our Services, including:
- IP addresses
- Browser information
- Device information
- Operating system information
- Session activity
- Referring URLs
- Performance and error logs
4.4 Store and Business Information
When merchants use Blubbl, we may process:
- Products
- Categories
- Orders
- Customer records
- Inventory information
- Marketing campaign information
- Website content
- Uploaded files and media
4.5 Communication Information
We may collect information provided when:
- Contacting support
- Responding to surveys
- Participating in promotions
- Communicating with our team
4.6 AI Feature Data
Certain Services include artificial intelligence functionality.
We may process:
- AI prompts
- User instructions
- Uploaded content
- Generated outputs
solely for the purpose of providing requested AI functionality.
5. How We Use Information
We may use personal information to:
- Provide and maintain the Services
- Create and manage accounts
- Authenticate users
- Process subscriptions
- Calculate platform fees
- Process AI requests
- Improve platform functionality
- Prevent fraud and abuse
- Monitor performance and security
- Provide customer support
- Comply with legal obligations
- Communicate with users
6. Legal Basis for Processing
Where GDPR applies, we process personal information based on:
Contract Performance
To provide the Services requested by users.
Legitimate Interests
Including:
- Service improvement
- Security monitoring
- Fraud prevention
- Business analytics
- Operational administration
Legal Obligations
Where processing is required by applicable laws.
Consent
Where consent is required, including certain marketing communications and cookie usage.
7. Analytics and Tracking Technologies
Blubbl may use:
- Google Analytics
- Google Tag Manager
- Meta Pixel
- Microsoft Clarity
These technologies help us understand platform usage, improve functionality, and measure performance.
Additional information regarding cookies is available in our Cookie Policy.
8. Payments
Payment processing is performed by third-party payment providers.
Blubbl does not store complete payment card details.
Depending on the payment provider used, we may receive transaction-related information necessary for:
- Billing
- Subscription management
- Transaction fee calculations
- Fraud prevention
- Financial reporting
9. AI Services
Certain AI-powered features may be provided through third-party AI service providers.
Information submitted to AI features may be transmitted to such providers solely for generating requested outputs.
Blubbl does not use merchant content to train proprietary artificial intelligence models.
AI providers may change from time to time as our Services evolve.
10. Email Communications
Blubbl may send:
- Account notifications
- Security notifications
- Billing communications
- Transactional emails
- Service-related communications
Marketing communications will only be sent where permitted by applicable law.
Users may unsubscribe from marketing communications at any time.
11. Merchant Data Processing
When merchants operate stores using Blubbl:
- Merchants generally act as Data Controllers.
- Blubbl generally acts as a Data Processor.
Merchants are responsible for:
- Obtaining required customer consents
- Providing privacy notices
- Complying with applicable privacy laws
- Managing customer rights requests
12. Sharing of Information
We may share information with:
Service Providers
Including providers of:
- Cloud infrastructure
- Email delivery
- Analytics
- Authentication
- AI services
- Security services
Legal Authorities
Where required by law, regulation, legal process, or governmental request.
Business Transfers
In connection with mergers, acquisitions, financing transactions, or asset sales.
13. International Transfers
Personal information may be transferred to and processed in countries outside the user's country of residence.
Where required, we implement appropriate safeguards to protect transferred personal information.
14. Data Retention
We retain information only as long as necessary for:
- Providing Services
- Legal compliance
- Security purposes
- Dispute resolution
- Enforcement of agreements
Deleted accounts may remain recoverable for up to 30 days.
Backup copies may remain for up to 90 days before automatic deletion.
Certain information may be retained longer when required by law.
15. Security
We implement reasonable technical and organizational measures designed to protect personal information, including:
- Access controls
- Encryption where appropriate
- Security monitoring
- Authentication safeguards
- Infrastructure protections
No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
16. Your Rights
Subject to applicable law, individuals may have rights to:
- Access personal information
- Correct inaccurate information
- Delete personal information
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent
Requests may be submitted to:
17. Children's Privacy
The Services are intended for individuals who are at least 18 years old.
We do not knowingly collect personal information from children.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Updated versions will be posted on our website with a revised effective date.
Continued use of the Services after changes become effective constitutes acceptance of the updated Privacy Policy.
19. Contact Information
For questions regarding this Privacy Policy or our privacy practices, contact:
Vachev Engineering Ltd.
Andrei Saharov 13
Varna, Bulgaria
Email: [email protected]